The retailer teamed up with MVP Nick Foles for the pre-game spot.

Wawa has announced a partnership with Philadelphia Eagles MVP Nick Foles for its pre-game Super Bowl ad. The spot is scheduled to run on TV starting on Saturday and will run through Sunday, with it slated for right before kick-off.

Prior to airing on TV, fans can also see the ad on Wawa social channels.

“It gives us goosebumps to partner with Philadelphia Eagles’ Super Bowl legend Nick Foles on a message of hope and determination as we set out for another championship win,” said Alex Costabile, chief customer officer, Wawa. “We are Philly proud and wish our birds the very best in the game on Sunday.”

“Philadelphia will always have a special place in my heart and it’s awesome to partner with a company like Wawa that continues to show up for its community,” said Nick Foles. “Wawa is committed to helping its customers get through their day whether it’s providing game day hoagies, including my personal favorite, a cheesesteak, or cheering on its home team during exciting times like this.”

Click here for a first taste of the new spot.

Wawa is also giving fans an opportunity to follow @Wawa for a chance to win limited-edition “It’s a frickin’ hoagie,” merchandise.

Wawa currently operates stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida, North Carolina, Alabama, Georgia and Washington, D.C., with nearly 1,080 locations to date.

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