Weigel’s has announced that the Weigel’s Arcade, a feature within the retailer’s app, has officially hit 1 million plays.
Originally launched in January to bring even more value to its loyalty program, the Weigel’s Arcade has quickly become a favorite feature for guests of all ages. The arcade features no ads, kid-safe games and real Rewards perks.
“This milestone is a reflection of how guests want to engage with our brand—not just at the pump or in-store, but wherever they are,” said Jessica Starnes, director of loyalty. “The Arcade has become a daily habit for thousands of our users, and it proves that loyalty isn’t just earned through points — it’s built through moments.”
Developed in partnership with Rovertown, the Weigel’s Arcade is seamlessly integrated into the MyWeigel’s App and allows players to collect digital coins, compete on leaderboards and unlock future rewards. It’s part of a broader effort to create personalized, gamified experiences that keep customers coming back.
As part of its next evolution, Weigel’s will expand the Coin Catalog, allowing players to redeem their progress for exclusive offers and real-world items — further connecting in-app fun to in-store value.
More information can be found on the retailer’s website.
Established in 1931, Weigel’s is a family-owned and operated east Tennessee business operating 85 convenience stores, a dairy and a bakery.
