Weigel’s recently earned three prestigious awards at the 2025 Loyalty360 Awards, one of the industry’s premier showcases of customer engagement and brand innovation.
Weigel’s was honored in the following categories:
- Platinum – Creative Campaign & Communications
For its innovative Name, Image, Likeness (NIL) partnership campaign with Tennessee community athletes. - Bronze – Employee Engagement & Impact
For company-wide initiatives that foster internal adoption and loyalty culture-building. - Honorable Mention – Excellence in Gamification
For the development and rollout of in-app games within the MyWeigel’s Rewards experience.
Competing against some of the biggest loyalty programs across all industries, these wins mark a defining moment for Weigel’s and affirm the power of regional innovation driven by community, creativity and culture.
“We’ve built a loyalty program that’s grounded in people first — our guests, our team members and our partners,” said Jessica Starnes, director of loyalty. “Being recognized in three categories is a reflection of the heart and collaboration behind everything we do.”
“This Platinum win represents everything we believe in — taking bold ideas and turning them into real value for our guests,” said Nick Triantafellou, director of marketing and merchandising. “Our NIL campaign wasn’t just a promotion. It was a statement about who we are, what we care about and how deeply we connect with the communities we serve.”
Weigel’s noted in a statement that the awards were made possible thanks to the tireless work of its internal teams and the expertise of its partners at NewFame Creative and Rovertown, whose creativity and technology helped bring the retailer’s vision to life.
Established in 1931, Weigel’s is a family-owned and operated east Tennessee business. Weigel’s operates 85 convenience stores, a dairy and a bakery.
