The retailer is enhancing its partnership with goHappy, a collaboration that began in 2024.

Weigel’s has expanded its partnership with goHappy, a frontline employee engagement tool, to help foster a connected and engaged workforce while improving its operational efficiency and retention rates.

Building on their 2024 collaboration, Weigel’s is unlocking advanced tools like employee engagement surveys and turnover analytics. These features provide actionable insights, empowering managers to make employee-first decisions that boost engagement and reduce turnover.

Additionally, Weigel’s is expanding its employee onboarding process with personalized, automated text messages designed to provide new hires with a seamless start. Additionally, a new “Week 1” survey introduces a personal touch by asking new employees about their favorite candy bar — a small but meaningful gesture that managers bring to life with a sweet treat on their second day.

“At Weigel’s, we know that engaged employees are the foundation of outstanding customer service,” said Brad Anderson, director of recruiting and development at Weigel’s. “Enhancing our engagement tools with goHappy allows us to strengthen our connection with our frontline team while fostering a workplace where employees feel valued and supported from their very first day.”

By prioritizing clear and accessible communication, Weigel’s is setting a standard for frontline engagement. With goHappy’s innovative tools, the retailer is building a culture of trust, inclusivity and connection — empowering every employee to stay informed and feel heard. This commitment not only enhances operational efficiency, but underscores Weigel’s dedication to being a company that truly values its people.

Weigel’s is a family-owned East Tennessee business operating 85 stores, along with its own dairy and bakery.

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