Sponsored by Schwan’s Food Service, Inc
Convenience stores are no longer just about providing quick stops for fuel and essentials—they’ve become key destinations for on-the-go dining, snacks, and beverages. To stay competitive, c-stores must cater to evolving customer expectations by offering a range of products that appeal to various tastes, preferences, and dietary needs. This means delivering variety across the store and throughout the day, providing everything from breakfast options to late-night snacks.
Egg rolls are emerging as a must-have item in c-stores looking to broaden their menu offerings and meet evolving consumer tastes. As shoppers seek variety in their diet, globally inspired foods like egg rolls are gaining traction. According to Datassential, 72 percent of c-store consumers like or love egg rolls, making them the top Asian appetizer in this setting. Their portable format and bold flavors make them an ideal addition to the grab-and-go category, aligning with c-stores’ efforts to offer high-demand items that keep customers coming back.
Schwan’s MINH® 3.0 oz Egg Rolls are an excellent solution for c-stores looking to achieve these goals. These versatile egg rolls work seamlessly in various formats, including roller grills and warmer cases, making a convenient option for any operation. With the introduction of three exciting fusion flavors—MINH® 3.0 oz Philly Cheesesteak Egg Roll, MINH® 3.0 oz Breakfast Egg Roll, and new MINH® 3.0 oz Buffalo Chicken Egg Roll—Schwan’s MINH® Egg Rolls not only meet the need for bold, craveable options but also open up new daypart opportunities, ensuring c-stores can offer quality choices around the clock.
One regional chain experienced success with Schwan’s MINH® Egg Rolls during a two-week promotion in September, featuring the MINH® 3.0 oz Philly Cheesesteak Egg Roll flavor. The promotion resulted in over a million egg rolls sold across all flavors. “That was a record-breaking achievement for them, and it highlights the scalability and appeal of our products,” says Chef Michael Gunn, director of culinary at Schwan’s Company.
Several factors contribute to Schwan’s great success. “It comes down to taste and quality—if a product doesn’t excel in these areas, it won’t succeed,” Gunn says. “We regularly benchmark our egg rolls against restaurant made and frozen competitors using third-party sensory firms, and we consistently come out on top.”
Another standout feature of Schwan’s MINH® Egg Rolls is their ease of preparation. “In convenience stores, labor availability and skill levels can be a challenge,” Gunn says. “Our egg rolls are foolproof—straight from the freezer to an oven, roller grill, fryer, or hot food case. There’s minimal room for error or waste, and they hold their quality well, even after an hour. This makes them a reliable and practical choice for operators.”
Egg rolls are universally loved, combining the comfort of a familiar favorite with the appeal of a crave-worthy snack. “They’re sold at an attractive price point, making them an easy choice for customers while offering strong margins for operators,” Gunn says. “The versatility of egg rolls, paired with their ability to meet consumer expectations for quality and convenience, makes them a significant driver of foot traffic and repeat business.”
Schwan’s MINH® Egg Rolls provide a versatile solution for any major c-store. “Convenience stores are stepping up their game in terms of quality and variety, and our egg rolls fit perfectly into this trend,” Gunn says. “We help operators stay ahead of customer expectations by offering craveable, convenient, and globally inspired flavors that resonate with today’s consumers.”
Discover the full Schwan’s MINH® Egg Roll lineup and explore how it can elevate your c-store offerings here.
By Abby Winterburn
