JTI-USAWhile talks are said to be “advanced” a deal has not been finalized.

Japan Tobacco Inc. (JTI) is reportedly in talks to buy cigarette assets from Reynolds American Inc. (RAI)

According to a report by Bloomberg, JTI may acquire assets worth about $5 billion, including some of the Natural American Spirit tobacco brand.

Discussions were said to be “advanced” but the deal still uncertain.

JTI has said its priority is investing to boost the competitiveness of its tobacco businesses, which led to its withdrawal from drinks and vending machines.

 

Industry News, Tobacco