Yesway has once again partnered with Operation Homefront for Military Appreciation Month, kicking off the collaboration with a $100,000 donation.
Throughout May, customers at Yesway and Allsup’s locations can join the initiative by supporting Operation Homefront through in-store purchases or Smile Rewards donations. The campaign will be active across Yesway’s 443 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma and Nebraska.
For every purchase of a BODYARMOR 28-ounce sports drink, 1-liter sports water or any Yesway or Allsup’s private-label salty snack, Yesway will donate 15 cents to Operation Homefront. In addition, Yesway and Allsup’s Rewards members can contribute by redeeming Smiles (loyalty points) via Yesway and Allsup’s Rewards mobile apps.
“Yesway is honored to support Operation Homefront’s vital mission of strengthening America’s military families — those who have sacrificed so much for our nation’s freedom,” said Tom Trkla, chairman, president and CEO of Yesway. “Military Appreciation Month holds special meaning for all of us at Yesway. Our commitment extends not only to our customers who are serving or have served, but also to the many veterans who live in the communities we serve and work within our corporate and store teams.”
Operation Homefront is a nationally recognized nonprofit organization dedicated to building strong, stable and secure military families so they can thrive in the communities they have worked so hard to protect. Since 2002, Operation Homefront has provided critical relief and recurring family support programs to help military families overcome short-term difficulties and avoid long-term hardships.
In addition, as part of Yesway’s ongoing commitment to support community heroes, and aligned with the start of Military Appreciation Month, the company is expanding its “Free Fountain Drink for First Responders” program to include all National Guard members.
Beginning May 1, 2025, National Guard members will join police officers, fire fighters, EMS Paramedics, doctors and nurses in uniform in qualifying to redeem a free 32-ounce fountain beverage at all Yesway and Allsup’s store locations.
