7UP, part of the Keurig Dr Pepper portfolio of brands, is launching its first evolution in over 15 years with a lime-led reformulation at the center. The debut of 7UP Lime Lemon marks the category’s first lime-led formula designed to strengthen the brand’s distinctiveness and appeal with a new generation of drinkers. It brings the consumer-preferred lime-forward profile to 7UP Regular, 7UP Zero Sugar, Cherry 7UP and Cherry 7UP Zero Sugar.
Alongside the new recipe, 7UP Regular, 7UP Zero Sugar, Cherry 7UP and Cherry 7UP Zero Sugar will also debut a refreshed visual identity, featuring a vertical logo, bolder colors, a more distinctive design and a new Lime Lemon designation.
Keurig Dr Pepper
