White Owl introduced White Owl Red, White & Berry, a limited-edition cigarillo delivering a sweet, berry-forward experience with bold blue raspberry flavor. This innovation offered consumers a high-quality cigarillo with a distinctive flavor profile. The launch featured eye-catching red, white and blue packaging supported by bold point-of-sale signage that increased awareness and encouraged trial. Its flavor, visual appeal and premium quality strengthened its position within the White Owl portfolio.
Swedish Match Cigars Inc.
www.whiteowlcigar.com