Loop Neighborhood Markets has announced a new partnership with Cal Athletics and Learfield’s Cal Bears Sports Properties, amplifying the brand through digital media, social engagement and Name, Image and Likeness (NIL) opportunities.
The partnership allows Loop to work with Cal student-athletes through NIL influencer and content services, social media amplification and student-athlete NIL activities and benefits supporting Loop’s Cal Athletics sponsorship.
“Loop Neighborhood Markets has always believed that the strongest brands are the ones that are part of the communities they serve, and Cal Athletics gives us an exciting opportunity to connect with one of the Bay Area’s most passionate fan communities,” said Pervez Pir, president of retail at Loop Neighborhood Markets. “This partnership brings together two organizations with deep northern California roots and gives us new ways to engage fans through digital media, social content and student-athlete storytelling. We’re excited to bring the Loop brand to Bear Territory and create some fun experiences for Cal fans throughout the season.”
“We’re excited to welcome Loop Neighborhood Markets to the Cal Athletics family,” said Bryan Meadows, general manager of Cal Bears Sports Properties. “Loop has a strong connection to the Northern California communities we serve, and this partnership provides an opportunity to create meaningful touchpoints with Cal fans while leveraging the power of digital media and NIL. We look forward to building an engaging partnership throughout the 2026-27 season.”
For Loop, the partnership represents another step in the company’s commitment to investing in its customers, communities and brand experience.
“Cal fans are incredibly passionate, and we want to be part of that energy,” added Pir. “Whether they’re heading to a game, grabbing a quick meal, filling up their vehicle or stopping into one of our stores, Loop is about making everyday moments better. This partnership gives us another opportunity to do exactly that.”
Loop is a northern California retailer known for its community-first approach and innovative in-store experiences.
