Guinness Steak Cuts is launching two new flavors in Q1 2027: The NY-Style Pastrami and The Spicy Blend. A tribute to classic deli heritage, The NY-Style Pastrami takes thick cuts of whole-muscle steak marinated in Guinness stout and seasons them generously with traditional pastrami spices like cracked black pepper and warm coriander. Each bite pairs authentic, savory deli flavor with the smooth, deep undertones of the stout, giving the taste of a New York deli in a premium steak snack.
The Spicy Blend starts with tender, Guinness-marinated steak and adds cayenne and scorpion pepper for real heat that builds without burying the beef. A touch of cinnamon warms up the spice, resulting in a complex, savory bite. These flavors join the existing lineup, which includes Original (Pot Roast), Coffee and Chocolate.
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