Cheetos is releasing a new flavor in time for Halloween: Cheetos Sweet Phantom Heat Flavored Puffs, hitting shelves this month. But this isn’t just a regular limited-edition flavor — it’s an unexpected multisensory snacking experience. This first-of-its-kind innovation for Cheetos delivers sensations of heat, tingling, numbing and even a subtle fizz that builds with every bite. Made without artificial colors or flavors, it’s inspired by compounds found in Sichuan pepper, known to interact with sensory nerves in the mouth to create a tingle-and-numb sensation. Fans can pick up Cheetos Sweet Phantom Heat Puffs at retailers nationwide starting Aug. 31 in eight-ounce and 2.5-ounce sizes.
PepsiCo
photo credit: Brielle Patton, D3 Studio
