Wawa has announced the return of the customer favorite Wawa Gobbler limited-time offer (LTO), which will join the menu at all 1,200 locations throughout the holiday season. This year, the Wawa Gobbler can be customized as a Hoagie, Bowl or Wrap.
The offering features roasted turkey, stuffing, gravy, sweet cranberry sauce and mashed or sweet potatoes.
“For nearly two decades, the Wawa Gobbler has been a Thanksgiving tradition, and there’s nothing better than sharing one with friends and family as the holidays kick off,” said Doug Martin, chief marketing and brand officer at Wawa. “Customers have shared that enjoying a Gobbler together has become part of how they celebrate the season, and we’re excited to enhance the Gobbler experience with a Hot Turkey Bib designed to protect your holiday sweater.”
For the first time in Gobbler history, Wawa will distribute Hot Turkey bibs to the first 500 customers, as supplies last, upon purchasing a Wawa Gobbler Hoagie, Bowl or Wrap at each of the 1,200 locations starting Nov. 13. The bibs feature custom Wawa Gobbler designs.
On top of the Wawa Gobbler launch, the retailer also recently inked a new partnership with the Philadelphia 76ers, through which the retailer has been named the Official Hoagie and Breakfast Sandwich of the NBA team.
To kick off the partnership, Wawa and the Philadelphia 76ers drove excitement at a local store in Philadelphia where a large bus wrapped in 76ers hoagie paper pulled up and tossed out limited-edition t-shirts featuring Wally Goose and Franklin the Dog, followed by a ceremonial hoagie build and $1,000 check presentation to Philabundance to help relieve hunger locally.
“Wawa is an iconic brand in our community, and we are teaming up to bring our fans some really fun promotions and activations that reflect the spirit of Philadelphia,” said Kathryn Alario at the time, senior vice president, partnerships activation, Philadelphia 76ers. “This is a special opportunity for our brands to come together to create unforgettable moments and make a positive impact through what we hope is a great start on the court.”
Today, Wawa operates more than 1,200 stores across Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida, North Carolina, Alabama, Georgia, Ohio, Indiana, Kentucky, West Virginia, and Washington, D.C.
