Wawa has announced a new multi-year partnership with the Philadelphia 76ers, through which the retailer has been named the Official Hoagie and Breakfast Sandwich of the NBA team.
The collaboration unites the two iconic Philadelphia brands and, fans can expect a multitude of exclusive promotions, gameday specials, and in-arena giveaways throughout the season.
Headlining the partnership lineup is the “Wawa Wally Toss,” featuring Wawa-branded parachutes packed with special offers and coupons that will rain down into the crowd during select home games at Xfinity Mobile Arena.
To kick off the partnership, Wawa and the Philadelphia 76ers drove excitement at a local store in Philadelphia where a large bus wrapped in 76ers hoagie paper pulled up and tossed out limited-edition t-shirts featuring Wally Goose and Franklin the Dog, followed by a ceremonial hoagie build and $1,000 check presentation to Philabundance to help relieve hunger locally.
“Wawa is an iconic brand in our community, and we are teaming up to bring our fans some really fun promotions and activations that reflect the spirit of Philadelphia,” said Kathryn Alario, senior vice president, partnerships activation, Philadelphia 76ers. “This is a special opportunity for our brands to come together to create unforgettable moments and make a positive impact through what we hope is a great start on the court.”
“We’re thrilled to team up with the Philadelphia 76ers to bring even more excitement to the season with fun arena promotions and meaningful support to our community,” said Doug Martin, chief marketing officer, Wawa. “From creating memories among fans to making an impact in our community, we know this partnership is bound to be a slam dunk.”
Wawa operates more than 1,200 stores across Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida, North Carolina, Alabama, Georgia, Ohio, Indiana, Kentucky, West Virginia, and Washington, D.C.
