BEST GRIPS. EVER. O SH*T GRIP turns an overlooked vehicle grab handle into pure incremental profit. This wraparound accessory installs in seconds with a secure hook-and-loop closure, fitting most standard grab handles with no tools required. Built for convenience stores, travel centers, truck stops and automotive retailers, O SH*T GRIP opens a retail category that didn’t exist before. At a suggested retail price of $14.99 with a 52.3% target margin, it requires zero investment or shelf overhaul — just a small footprint and a big payoff. Most vehicles have three to four grab handles, giving customers a built-in reason to buy multiples per visit. Strong gifting appeal and a growing lineup of original designs drive repeat visits, while durable neoprene construction ensures lasting quality. Made in North America with U.S.-sourced materials, O SH*T GRIP is humor and function combined into a product customers talk about — and retailers profit from.
