Choosing the right location for a new retail outlet is a high-stakes decision. Factors like traffic patterns, competitor presence and local demographics are difficult to analyze comprehensively. A mistake can lead to millions in losses over the lifetime of a convenience store. OPIS LocationPro is an artificial intelligence-powered retail network planning platform and combines near real-time location data, traffic trends and demographics to help multisite retailers make high-return investment decisions.
Key benefits include:
- Determine optimal new-to-industry locations
- Maximize the performance of existing locations
- Identify merger and acquisition opportunities
- Minimize cannibalization of existing sales
- Determine the impact of network consolidation
- Forecast fuel volumes and financial performance
- Find the right location for your site, your brand, your offer, your price position
Both national and regional chains that have subscribed to the solution are seeing forecast accuracy of upwards of 95% of consumer fuel, diesel and inside-store sales.
