Sprite, in partnership with Genius, introduced The Living Tracklist, a new campaign that reimagines hip-hop’s most impactful songs as a living, evolving canon shaped by culture, conversation and community. At the center of this program, iconic lyrics come to life through limited-edition cans and bottles inspired by tracks from Sprite’s 50-song Living Tracklist spanning six decades of hip-hop. Created in collaboration with six unique illustrators, each design draws from the typography and cultural aesthetics of its respective era, transforming everyday packaging into collectible cultural artifacts.
The Coca-Cola Co.
