POWERADE XTRA SOUR on Coca-Cola Freestyle brings a bold new twist to sports hydration by combining POWERADE’s trusted performance credentials with a first-of-its-kind sour flavor experience at the fountain. Powered by Coca-Cola Freestyle’s patented micro-dosing technology, it delivers an intense sour profile in multiple flavors and both full- and zero-sugar varieties without requiring additional equipment, labor or new SKUs. As consumers increasingly seek adventurous, flavor-forward beverages, POWERADE XTRA SOUR creates a differentiated hydration experience that goes beyond traditional sports drinks. Unlike packaged sour sports beverages, it offers an exclusive, customizable fountain experience that drives trial and repeat purchases. POWERADE XTRA SOUR gives convenience retailers an innovative beverage that attracts younger consumers, creates excitement at the dispenser and helps grow the sports drink category through a unique combination of functional hydration and bold flavor.
