Tri Star Energy has announced that ICEE is now available at select locations across its brands, including Twice Daily and Sudden Service convenience stores across Tennessee, Kentucky and Alabama.
Customers can now enjoy the classic ICEE experience at select Twice Daily and Sudden Service locations equipped with ICEE machines, featuring fan-favorite flavors like Cherry and Blue Raspberry.
Soon to be available across brand locations, The Beverage Bar will allow guests to customize their ICEE or turn it into a “Dirty ICEE,” with add-ins ranging from sweet cream to syrups.
“ICEE has always been about fun, but it’s also about showing up in the moments people want it most,” said Kimmra Hingher, vice president of marketing at The ICEE Co. “Expanding into all Twice Daily locations makes it even easier to find ICEE as part of everyday routines, whether it’s a quick stop or an on-the-go treat.”
Nostalgia remains a powerful driver, connecting with longtime fans while introducing the brand to a new generation, with more than 80% of consumers saying they enjoy brands that bring back childhood favorites.
“We’re dedicated to creating moments that make our guests’ day; the kind that keep them coming back,” said Dawn Boulanger, vice president of marketing at Tri Star Energy. “ICEE is a nostalgic favorite for all ages and bringing it to our locations was a natural fit, especially with both our teams headquartered right here in Nashville. You’re never too old for a classic frozen treat. Whether you’re five or 85, we’re excited to share this iconic experience with you.”
Nashville, Tenn.-based Tri Star Energy is one of the South’s premier convenience retailers. Founded in 2000, the company owns Twice Daily, Sudden Service and Little General convenience stores and supplies fuel to wholesale trade channels in 23 states. The company also owns premium coffee brand White Bison Coffee, including locations throughout Middle Tennessee and northern and southern Alabama.
