Jupiter Research claims that 75% of consumers are card-carrying members of one loyalty program or another. It seems like you can’t buy anything now without bumping into anoffer to join some type of consumer loyalty club. Retailers havelong adopted loyalty programs as a method of getting more salesout of their customers. Whether they “live” offline…
cashing in
Putting flow first fuels success. In a fiercely competitive world where declining fuelmargins are forcing companies to find new ways toincrease the bottom line, can small and mid-sizedconvenience store chains stay ahead of the game? According to Jeff Morris, president and CEO of Alon USA, theycanprovided they manage cash and credit wisely, make a pointof…