Phocus is a first-of-its-kind naturally energizing sparkling water, containing caffeine derived from a green tea leaves. Purifying water using reverse osmosis, carbon towers and UV light filtration, Phocus has harnessed the best nature has to offer, to create a water that provides unparalleled zero-calorie refreshment. Unlike leading energy drinks and sodas, Phocus contains no calories,…
Adding Spark to Energy Shots
5-hour Energy continues to dominate the conveneince category with a nearly 93% share of the category in 2018 despite sales, which totaled $699.5 million, dipping 0.4% from 2017, according to IRI, a Chicago-based research firm. Overall, the nearly $700-million segment saw a 0.8% decline last year, according to IRI. This is due in part to…
Dos Equis Summer Campaign to Offer Daily Prizes
Starting in May, Dos Equis will launch a new, multi-channel promotion featuring daily prizes, media partnerships and new display enhancers. The promotion, called “The Beer that Makes Summer Summer,” builds on the brand’s “Interesante” marketing campaign. By putting a twist on summer beer drinking occasions, Dos Equis aims to keep shoppers stocking up all summer long.…
Frozen Aguas Frescas Dispenser
Barrilitos is expanding to a frozen platform, with Barrilitos Strawberry Hibiscus in a slushie, launching this summer. Barrilitos aguas frescas come in seven fruit and traditional Mexican flavors: Mango Lime, Strawberry Hibiscus, Pineapple, Pear Cucumber, Watermelon, Horchata and Tamarind. For many aguas frescas, great taste is associated with higher sugar content, but Barrilitos aguas frescas…
Figuring Juice and Tea Sales
Early last year, 7-Eleven stores introduced organic, cold-pressed juices as part of its GO!Smart private brand. Produced from whole fruits and vegetables, the varieties include Clean & Green with kale, cucumber, apple, spinach, mint, celery, lime and parsley. With all things international making waves in many food channels, tea trends in c-stores have followed suit.…
Tecate Summer Promotion Offers VIP Grilling Experience
Tecate is offering consumers a chance to win a VIP Grilling Experience with Weber at the Grilling Together Fest in San Antonio, Phoenix and Los Angeles. The multi-channel promotion, which will run from May through August, is designed to drive sales through trial, maximize brand awareness, recruit new consumers and engage shoppers. Retailers can count…
Wawa Celebrates 55 Years with $3 Million in Donations, Free Coffee
Wawa Inc. announced this year’s Wawa Day celebration will honor both its 55th anniversary in convenience retailing and the 5th anniversary of The Wawa Foundation. In April 2014, Wawa celebrated its 50th anniversary and marked the milestone with the first Wawa Day event, which included the launch of The Wawa Foundation, a non-profit organization founded…
Cold-Brew Coffee Flavors
S&D Coffee & Tea, the largest custom coffee roaster in the U.S., is launching a new line of Cold Brew Coffee — available in five flavors and ready to serve. The new line will be available in a convenient bag-in-box (BIB) format to provide a turnkey solution for operators looking to satisfy demand without the…
Energy Drinks Expand Forward
Americans aren’t about to slow down, so expect sales of energy drinks to continue to speed up. “The energy drink category has continued on a solid growth path,” according to Gary Hemphill, managing director of research for Beverage Marketing Corp. (BMC) in New York City. “It is dominated by the category stalwarts Red Bull and…
Artist-Designed Water Bottles
LIFEWTR is championing Art Through Technology as its seventh design series. The newest bottles spotlight the works of three artists who are expanding upon the meaning of art by harnessing next-generation tools such as coding, data visualization, 3D printing and enhanced reality. Shoppers nationwide will have the opportunity to engage with augmented reality experiences and…