GPM Investments brand-new skill gaming terminals are now available at 60 Virginia fas mart, Apple Market and Roadrunner Markets stores. Customers stopping by to fuel up or coming in to grab their favorite beverage, candy or snack can put their skills to the test with interactive games. Gaming terminals are now available and waiting for…
Stay Competitive!
For a while, in many parts of our great nation dealers and convenience chains had enjoyed better-than-anticipated fuel margins for far longer than expected. My message today — COVID-19 or not — is to remind one and all not to overlook the promotion and polish that bring fuel customers into the store to spend where…
Cleaning Product Line
SecureWatch24 now offers a new line of innovative cleaning and personal sanitization products designed specifically to fight the spread of infection. The microSURE family of products includes a disinfectant, wound care antiseptic and hand sanitizer powerful enough to eliminate infectious germs and viruses. Non-toxic, odorless, alcohol-free and pet-safe, microSURE creates a crystalline structure that adheres […]
Kum & Go, Budweiser Launch Limited-Edition Merchandise
Kum & Go and Budweiser launched their first-ever merchandise collaboration — a limited-edition t-shirt and tank top. As part of Budweiser’s partnership with Folds of Honor, all proceeds from the sales will go toward educational scholarships to families of fallen and disabled soldiers. Since 2007, the Folds of Honor has carried forth its singular mission: to…
MAPCO Launches New App With Mobile Pay, Increased Rewards
MAPCO, which operates 344 locations throughout the Southeastern region of the U.S., has launched its new mobile app with an exciting catalog of rewards and the ability to pay directly through the app, making fueling up and redeeming points even easier for customers. The new app enables customers to pay both at the pump and…
National Confectioners Association Updates Branding, Website
The National Confectioners Association (NCA) has revealed a new visual identity and refreshed website as part of its five-year strategic plan, titled ‘Thrive in 2025.’ The new brand includes bright, candy-colored hues that capture the fun and unique nature of the confectionery industry and give a stylized take on the classic treats enjoyed by millions…
Marketing to C-Stores’ Strengths
“Loyalty is built through convenience and a sense of appreciation,” said Friendly Express Director of Marketing & Foodservice Gary Sellers. “The challenge is to address both in overall marketing strategies including loyalty platforms.” Friendly Express, which operates 34 stores in southeast Georgia, debuted its new loyalty program integrated with private-label debit in March, developed in…
Hand Scanner
The PathSpot Hand Scanner by Avery Dennison is a data collection device that uses visible light fluorescence spectroscopy to instantly detect invisible signs of bacteria and viruses that cause foodborne illness. By measuring the reflection of light off of the hands, it determines whether or not a set of proprietary markers are present. Recognized using […]
f’real Launches ‘Alternate F’reality’ Campaign
f’real unveiled the brand’s first integrated marketing campaign, “Choose Your Alternate F’reality” (#FrealAF), to celebrate the recent brand relaunch. The campaign consists of a first-of-its-kind virtual reality (VR) experience, a multi-platform live digital event, social challenge, influencer activations and ad creative which will be leveraged in digital ad units across online, mobile and social channels, and featured on f’real…
In-Queue Merchandising Fixtures
Queue Guard In-Queue Merchandising Fixtures protect customers by providing a physical germ barrier between adjacent checkout queue rows. Especially effective in tight spaces. Seamlessly integrates with Lavi Industries’ Nextrac Merchandising System and Beltrac Queuing Stanchions to create a safe — and profitable — waiting line in any-size space. Also available as a retrofit to existing […]