STARTING IN JANUARY 2021,
U.S. consumers will be able to refresh their coffee routine with Coca-Cola’s latest cross-category innovation: Coca-Cola with Coffee.
Coca-Cola® with Coffee – which officially hits ready-to-drink coffee shelves nationwide this month – fuses the familiar, authentic taste of Coca-Cola with the rich, luxurious flavor of 100% Brazilian coffee. Three signature flavors – Dark Blend, Vanilla and Caramel – will be offered in 12-oz. cans.
The hybrid innovation will pioneer a new category The Coca-Cola Company is calling refreshment coffee, as it sips like a Coke and finishes like a coffee. Coca-Cola with Coffee is one of the company’s most successfully tested innovations in recent years.
The beverage is also the latest output of the company’s “lift and shift” strategy to scale successful beverage innovations from market to market via an experimental, test-and-learn approach. The product was first piloted in Japan in 2018 and is now available in more than 30 markets around the world, including Australia, Brazil, Vietnam, Turkey and Italy. Each country, and the U.S. is no different, tailors the Coca-Cola with Coffee recipe and packaging mix to meet local tastes.
Research shows that consumers are more open to trying new category-crossing drinks like Coca-Cola with Coffee, which contains 69 mg of caffeine per 12-oz. serving, that push Coca-Cola into uncharted territory while staying true to its core values.
In preliminary consumer testing, more than 80% of consumers who tried Coca-Cola with Coffee said they would buy it.
The launch is the latest creative extension of the Coca-Cola Trademark in the United States, following the recent rollouts of Coke Energy/Coke Energy Cherry, Cherry Vanilla Coke, Orange Vanilla Coke (and their zero-sugar counterparts).
The Coca-Cola Company
PO Box 1734
Atlanta, GA 30301