Energy shots showed remarkable growth in 2011 and are on the same meteoric rise that energy drinks experienced four years ago, but they appeal to a different demographic. That was the uplifting news in a 2011 report on energy shots from Chicago-based research firm Mintel International. For example, the largest consumer group of 5-hour Energy,…
Boosting Energy Sales
Although some c-store operators admit to being worried about regulators turning their focus toward energy products, many believe the category has at least another year of strong growth ahead. By Howard Riell, Associate Editor. Sales of energy shots are soaring despite the lingering recession. New products, flavors and marketing messages are making it one of…
A Shot of Energy
Multi-platinum music star and entrepreneur Curtis “50 Cent” Jackson believes that with better energy and focus you gain the power to do greater things. That’s why he created Street King, an energy shot that provides six hours of energy with 100% natural flavors. Available in Orange Mango and Grape flavors, the 2.5-ounce shot contains zero…
NACS 2011 5 Hour Energy
New exciting flavors and pack sizes from 5 Hour Energy. Extra Strength Grape and new four packs. Adding a four-pack to your set increases overall revenue, while not diminishing your individual bottle set. 5 Hour will invest more than $100 million in adverting to keep your customers thinking about 5 Hour Energy when they come…
A Shot of Energy
Did You Know? Energy shot sales have doubled to $423 million, according to a report released last month by Zenith International. Other key findings from the “2009 Zenith Energy Shot Drinks” report include: • Energy shot drinks present traditional energy drinks with new distribution channel opportunities, such as the health and nutrition sector. • Living…
Two-Ounce Energy Shots
TOP PERFORMERS Living Essential 5-Hour Energy NVE Stacker Upshot (Drinks That Work) HONORABLE MENTIONS BDI Mini Thin Rush NRG Make room for the new kid on the block: Energy shots, those concentrated versions of energy drinks that are beginning to mirror the high sales figures of their parent product. Energy shots have as big a…
Wake Up Sales
Energize profit margins with new Peptime Mini-Whites, a safe and effective caffeine stimulant from DMD Pharmaceuticals that gives users a jump-start when they need it most. Peptime Mini-Whites help restore mental alertness when one is experiencing fatigue or drowsiness. With Peptime Mini-White, users will eliminate their coffee and cola intake and be back at…