The Pantry Inc. encourages guests to “Like” the Kangaroo Express Facebook page as each “Like” donates a dollar to the USO of North Carolina. The Pantry Inc. announced it plans to donate $1 to the USO of North Carolina for every “Like” received on the Kangaroo Express Facebook page from Aug. 6 through Aug. 17…
Heineken Serenades on Valentine’s Day
“The Serenade” is part of the brand’s “Open Your World” global campaign. Heineken is helping ignite romance this Valentine’s Day with the launch of a new Facebook application called “The Serenade.” Based on the brand’s second global film “The Date,” the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting…
The 2012 Convenience Retail Outlook
Economic uncertainty is causing retailers to be cautious as they plan for the upcoming year, but investments in technology, social media and foodservice appear to be expanding. By David Bishop, Contributing Editor. The outlook for 2012 depends largely on the focus of the question. What is clear based on the CSD/Balvor 2012 Convenience Retail Outlook…
Social Networking Takes Retail by Storm
Speedy Personalized DealsChristianna Frizzell, customer relationship manager for Speedway SuperAmerica, said the best online responses will come from email blasts and text message campaigns if you know your demographic and keep contact timely and relevant. It can also be helpful to look at how customers are contacting you. For example, are they emailing or calling…