Convenience store chains, like most retailers, pay close attention to transaction counts and sales per customer. Until recently, getting to know your customers as individuals might have seemed costly and out of reach for all but the largest of companies. Having the opportunity to communicate with your customers and getting to know their friends and…
Walgreens Broadens Social Media Presence
The drug store chain surpasses one million Facebook fans, integrates its store network through Facebook and Foursquare. Walgreens the 110-year-old drugstore chain once known for its soda fountains and surgical dressings, is now making a name for itself in social media. The company recently surpassed one million fans on Facebook, the world’s largest social platform,…
C-Store Competitors Drive Sales With Social Media
Dunkin’ Donuts is using social media platform Foursquare to secure loyal customers in the Florida market, Nation’s Restaurant News reported. It recently launched its first Foursquare regional promotion in two markets in Florida. The promotion offers users of the location-based game the chance to win a free donut after they “check in” at the same…