Lettieri’s introduces new Stufferz. Lettieri’s is rolling out new additions to its foodservice line. It recently introduced new Stufferz-mini loaves of bread stuffed with meats and cheeses-and has also extended its Stuffed Bread Stix line, creating several new flavors plus a blend of unique bread dough for each filling recipe. “In addition to providing…
Lettieri’s Combats Brand War
Lettieri’s has launched a ‘Counter Intelligence’ initiative, partnering with retailers nation-wide to highlight branded foodservice. According to David Poplau, director of marketing and sales support at Lettieri’s, the company’s new Counter Intelligence program was created to convert drab unprofitable counter space into a highly visible and profitable food marketing magnet. “We want to grab the customer’s attention…