Mac’s uses iSIGN technology to gauge message effectiveness and drive ROI. Mac’s Convenience Stores Inc. has expanded its partnership with iSIGN Media Solutions Inc., a provider of interactive mobile advertising solutions, to install iSIGN antennas is approximately 900 additional locations. iSIGN IMS systems are already in place at approximately 500 Mac’s outlets, and mobile interactions…
Mars Expands Marketing Partnership With Six Flags
“The addition of the other brands in the Mars Chocolate North America portfolio will foster new and creative promotions,” notes Six Flags spokesperson. Mars Chocolate North America and Six Flags Entertainment Corp. have announced an expanded partnership agreement that will build on their successful three-year relationship through 2013. Following Mars’ first-ever M&M’S Day at…