XYIENCE schedules Atlanta c-store appearances for UFC lightweight champion. XYIENCE team athlete and UFC lightweight Anthony “Showtime” Pettis is set to make four Atlanta area appearances that include three QuikTrip convenience store locations on April 20-21. Announced earlier this month, Pettis is also scheduled to appear at the GNC store located in the Mall of…
blu Cigs Arrive in Canada’s Couche-Tard Stores
“We are interested in products that are on the cutting edge,” says Jean-Marie Bourque, Couche-Tard category manager. On the heels of an impressive 2011 retail expansion, blu Cigs has started 2012 by boosting the number of U.S. retail locations carrying blu to nearly 20,000. Now, the e-cigarette company is celebrating another milestone—expansion into the Canadian…
R.J. Reynolds Launches Get Engaged
R.J. Reynolds delivers on its pledge to its retail partners with a powerful new online tool: Get Engaged. R.J. Reynolds has launched Get Engaged, a new feature on EngageRJRT.com, the online resource for R.J. Reynolds’ retail partners. Get Engaged was created as a research and learning platform intended to provide retailers with shopper insights and…
AdvancePierre Foods, Johnsonville Sausage Form Alliance
Under partnership, AdvancePierre becomes the exclusive foodservice distributor of Johnsonville Sausage. AdvancePierre Foods and Johnsonville Sausage have formed a strategic partnership, leveraging AdvancePierre Foods’ dynamic foodservice organization and distribution system to deliver quality Johnsonville Sausage to foodservice customers across the U.S. This partnership will make AdvancePierre Foods, a supplier of value-added protein and handheld convenience…
Circle K Store To Welcome Mixed Martial Arts Superstar
XYIENCE hosts autograph-signing with Wanderlei “The Axe Murderer” Silva at local c-store. Circle K and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are inviting mixed martial arts (MMA) fans to meet XYIENCE team athlete Wanderlei Silva, who fights in the UFC’s middleweight division. Silva is scheduled to sign autographs at the…
Meeting the Demand for Fresh Foods
Americans are more amenable to buying meals at convenience stores, but won’t budge when it comes to quality, price or convenience factors like portability and packaging. That means there’s the potential for some real money in home meal replacement (HMR), but it has to be done well, and in just the right locations. Then there’s…