Research for CBS examines the effect of TV Advertising on CPG Products based on the purchase behavior from 60 Million frequent shopper households. New research conducted by Nielsen Catalina Solutions for CBS Corp. shows that consumer packaged goods (CPG) marketers can increase sales with television advertising by identifying and delivering consumers based on the products…
Sweet Rewards
Stores looking for a way to raise the bar in their cookie section have a sweet new option with Betty Crocker Sweet Rewards bars. The latest product innovation from General Mills Convenience, the Betty Crocker Sweet Rewards bars are the first ready-to-eat treat from Betty Crocker. The bars, with a suggested retail price of $1.39,…
Activia Frozen Yogurt
YoCream International Inc. has launched Activia Frozen Yogurt, a rich and creamy soft serve frozen yogurt that helps naturally regulate the digestive system. With 100 calories per four-ounce serving, nonfat Activia Frozen Yogurt offers customers an additional way to enjoy Activia as a dessert or snack. Available in four flavors: Vanilla, Strawberry, Peach and Blueberry,…
Developing a Fuel Strategy Amid Soaring Costs
High gas prices mean more headaches for retailers. Experts weigh in on the best ways to survive the market volatility. By Erin Rigik, Associate Editor. With gas prices skyrocketing, retailers are feeling the squeeze from every angle. But there are unique opportunities for savvy retailers to reduce fuel expenditures, which will afford them a better…
Dresser Wayne To Operate Under Brand Name Wayne
“The Wayne name is highly regarded by customers in more than 145 countries, and I am extremely pleased that GE has recognized that value of the Wayne brand,” says global president of Wayne. GE has announced that Dresser Wayne, global innovator of fuel dispensers and technologies, will now operate under the brand name Wayne, with…
BP’s ampm Spices-Up Burrito Line
New veggie-friendly option and southwest chicken flavor to entice customers. Convenience store chain ampm has introduced a new flavor to its burrito selection. The new Veggie Adobo Burrito is now available at participating ampm locations. “Our Veggie Adobo Burrito is a food first for ampm and it’s something we’re thrilled to be able to offer…
VERC Enterprises Achieves Goal
Some 20% of the 200 employees at VERC Enterprises have physical or mental disabilities or challenges. Helping employ these individuals has been a huge focus for CEO Leo Vercollone. VERC Enterprises, an independent convenience store, gasoline station and car wash operation with 23 locations throughout eastern Massachusetts and New Hampshire has reached its goal of…
Barkley First Agency of Record for Casey’s
“We’re looking for a long-term relationship with a partner who can help fuel brand awareness throughout our market area. We believe Barkley can do that,” said Casey’s COO. Casey’s General Stores Inc., has named Barkley, a large U.S. employee-owned advertising agency, as the first agency of record for the Casey’s brand. The win follows an…
Real Fruit Purées
Monin Gourmet Flavorings’ real fruit purées are moving out from behind the bar and into the kitchen. The easy-pour fruit purées offer versatility, fresh taste and convenience and work well in a variety of culinary applications such as desserts, sauces and dressings, as well as in traditional beverage applications like smoothies, flavored teas and frozen…
All-In-One Ice Maker/Bagger/Merchandiser
C-stores can now make and bag up to 200 10-pound bags (1,800-2,000 pounds) of pure KOLD-DRAFT ice per day—on the premises—with KOLD-DRAFT’s new GB2060 Series ice machine, now available as part of the automatic ISB Ice Bagging System. The all-in-one ice maker/bagger/merchandiser system eliminates trucked-in ice deliveries, helps retailers increase profit margins selling their own…