M&M’S offers rare opportunity for fans to drive Atlanta Motor Speedway. As the “Official Chocolate of NASCAR” and sponsor of the popular No. 18 M&M’S Toyota, M&M’S Brand in September is giving NASCAR fans the ultimate driving experience—and chance to race the same track as the pros—at the famous Atlanta Motor Speedway (AMS) during an…
Icebox Water in a Box
Icebox Water in a Box is the creative new concept that retains the convenience and portability of bottled water while using a paperboard container that is environmentally friendly to manufacture and ship. Founded in 2007, Icebox Water in a Box aims to produce conveniently packaged water that is good for people and good for the…
FDA Considers Banning Online Sales of E-Cigarettes
The agency is also reviewing advertising standards for the products. The Food and Drug Administration (FDA) is considering a possible online-sales ban of e-cigarettes, as it prepares its proposed regulations for the devices, the Wall Street Journal reported. The FDA and e-cigarette makers have had been meeting recently, allowing the e-cigarette makers the opportunity to…
Romine Oil Signs With VP Retail Branding Program
Distributor looks for competitive advantage with new image, program features. De Queen, Ark.-based Romine Oil Co. has signed on as the latest partner in VP Racing Fuels’ national branding program. “We are excited to get in on the ground floor of, what we think, is an industry changing concept,” said Larry Romine, president of Romine…
Hershey Selects Global Media Planning and Buying Agency
Selection follows review process started earlier this year. The Hershey Co. has selected Universal McCann to handle its global media planning and buying activities. The decision concludes an eight-month account review process that began at the beginning of the year and included all incumbent agencies. Hershey’s global media assignment includes all paid media, including TV,…
Top Trends In Commercial Building
More businesses are turning to alternative energy sources in efforts to lower utility costs. Green’s the word this year as the commercial building industry begins to see a significant move toward greater transparency, higher energy efficiency standards, increased sustainability and a more responsible use of building resources, according to Lennox Commercial, which offers products to…
Energy And Beer Categories Show Solid Sales
The energy category posts 7.4% growth in dollar sales. A Wells Fargo Securities report noted that carbonated soft drink (CSD) sales excluding energy drinks, at c-store have softened, while the energy and beer categories posted positive results. Total CSD (excluding energy) dollar sales in the U.S. C-store channel increased 1.3% (versus +2.0% last month) during…
Strongbow Cider Strikes Gold
Strongbow Cider, the No. 1 global cider brand, has the 2013 holiday season of entertaining and celebration clearly in its sights. Retail program elements, along with a digital overlay, will foster consumer interest, drive shopper traffic and increase sales rate from September through December. At retail, a cohesive program combining a range of elements will…
First Public CNG Station Opens in Casa Grande
Golden Eagle Distributors Inc. and Trillium CNG host ribbon cutting at new station. Golden Eagle Distributors Inc. and Trillium CNG hosted a green ribbon cutting ceremony to officially open the first public-access compressed natural gas (CNG) fueling station in Casa Grande. The station is located on Golden Eagle’s property at 1000 N Jefferson. Compressed Natural…
Hershey Helps Remote Peruvian Village Rebuild
Hershey funds cocoa infrastructure for indigenous community. In 2008, The Hershey Co. was introduced to a village of indigenous people tucked deep in the mountains of the Junín region of Peru. This village was using cocoa farming to rebuild its community following years of devastation by guerilla warfare. Hershey decided to support the community—San Juan…