Distributor looks for competitive advantage with new image, program features.
De Queen, Ark.-based Romine Oil Co. has signed on as the latest partner in VP Racing Fuels’ national branding program.
“We are excited to get in on the ground floor of, what we think, is an industry changing concept,” said Larry Romine, president of Romine Oil Co. “The VP image, credit card program and access to industry leading racing fuels and additives will give us significant advantages over our competitors. In addition, VP’s image will give us an exciting, recognizable brand and help us develop a consistent image in our market. We are excited about our future with VP Racing Fuels.”
“We’re extremely pleased to welcome Romine Oil to the VP family,” said Alan Cerwick, president of VP Racing Fuels. “Larry Romine and his company have the reputation in the industry for doing what is right for their customers, which is right in line with a VP program that gives his dealers the ability to save money on credit card rates and fuel costs, while differentiating themselves from the competition with VP’s high quality products. As we’ve worked to perfect the VP image over the last few months, we’ve seen broader and accelerating adoption of our program. Dozens of stations have been reimaged or are in the process, with more added to the pipeline every day.”
“Another factor in going with VP is the long relationship we have enjoyed with VP’s Regional Brand Manager, Ted Tritt,” Romine added. “We feel comfortable with Ted and that makes our decision much easier knowing that we are dealing with a quality person with a wealth of knowledge about the industry.”
After starting as a consigned agent for Arkansas Fuel Oil and selling bulk products through Cities Service, Ray Romine founded Romine Oil in 1947. After taking over the business in 1976, Romine’s son, Larry, built the company’s first convenience store in Dierks, Ark. in 1979. The company currently supports 15 retail locations, while also supplying lubricants and fuel to railroads, poultry companies, manufacturers of home improvement equipment and other industries in Arkansas and Oklahoma.
VP Racing Fuels is best known as the World Leader in Race Fuel Technology, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
In addition to racing fuels, VP’s product line includes VP Small Engine Fuels, formulated for two-cycle and four-cycle portable gas-powered equipment, and PowerMaster hobby fuels for R/C Racing.