Back in 1927, the first 7-Eleven store opened, offering customers the items they needed from 7am to 11pm—hours that were practical, yet unheard of at the time. Now 80 years later, that first store has evolved into what is now the world’s largest convenience retailer with more than 32,400 stores. 7-Eleven celebrates its 80th birthday on—when

else?—July 11, 7/11/07, also known as 7-Eleven Day.

As has been the tradition for many years, the company will celebrate July 11 with free 7.11-oz. Slurpee drinks for customers visiting its U.S. stores. Special birthday cups will be available while supplies last.

“7-Eleven has been providing convenience-oriented and time-pressed customers with products and services they need while keeping up with their ever-changing preferences,” said Joe DePinto, president and CEO of 7-Eleven. “The changes the company has made over the decades have been amazing, yet our stores continue to play a relevant role in the lives of busy people.”

DePinto added, “It’s at this time of year when we take a look back at all we’ve accomplished and anticipate the many great things ahead for our company, our customers, franchisees and employees. And we want to thank the six million customers who come through our doors each day in the U.S. by giving them a birthday gift synonymous with 7-Eleven.”