Cumberland Farms, the largest convenience store and petroleum marketer in the Northeast, said it would begin carrying Coinstar’s ‘pay as you go’ products at all 600 Cumberland Farms convenience stores. The product line includes national and regional prepaid wireless programs, prepaid MasterCard

and Visa stored value debit cards, leading gift cards and more.

“We are pleased to offer this extensive range of pay as you go products to the Cumberland Farms shopper,” said Ron Saumur, director of retail business development for Cumberland Farms. “Since Coinstar manages every aspect of the program, making it completely turnkey, store employees can focus on their main objective — customer service,”

With a full range of customizable technology platforms, Coinstar removes the challenges traditionally faced by retailers offering ‘pay as you go’ products. The turnkey, no-cost inventory solution is designed to maximize category performance by optimizing the product mix and targeting shopper needs. Coinstar manages the set-up, training, ongoing merchandising and replenishment of the products and provides comprehensive chain and store reporting.