C-stores and other small businesses can now create professional customer loyalty programs, without having to purchase expensive software or hardware.
A new online solution by LoyaltySoft enables businesses worldwide to create loyalty clubs quickly and affordably, using any standard Internet browser.
“A loyalty club is a great way to increase revenues even in a tough economy,” said Ilan Rogers, LoyaltySoft’s co-founder. “Generating additional revenue from existing customers is significantly more cost-effective than searching for new ones. In fact, it can often cost up to seven times more to find a new customer than to retain an existing one. That’s why loyalty clubs make sense.”
Once the domain of only large retailers, a loyalty club is a proven marketing tool that can help businesses increase revenues from their existing customers. In addition to providing consumers with tangible incentives to keep coming back, loyalty clubs also establish valuable opt-in marketing channels, allowing business owners to contact their customers even after they’ve walked out the door.
LoyaltySoft is initially focusing on food retailers because of the sector’s competitiveness, its fast-paced nature and the importance of repeat customers to ensure financial success.
Unlike traditional loyalty programs, LoyaltySoft’s new service is Web-based, making it significantly easier and more affordable to integrate. In addition, the company’s solution does not require customers to carry magnetic membership cards. Instead, it uses disposable point cards to explain to customers how to sign up and credit their own accounts. Each unique card is imprinted with a 10-digit code and is given to customers together with their receipts. This saves the business time and effort, while enabling customers to accrue and view their points independently online.
LoyaltySoft’s service is currently being offered in English and Spanish and can be used even by businesses that do not have an Internet connection on-site. Plans start about $29 per month and enable business owners to: create professional loyalty clubs directly online; maintain up-to-date customer lists; issue points and reward vouchers;group customers by interests and demographics;send personalized email marketing messages; and view real-time statistics and usage reports.
To learn more about LoyaltySoft, visit the company’s Web site at: