Tampa-Fla.-based nFinanSe Inc. is debuting a new Visa Reloadable Prepaid Debit Card in Winn-Dixie Supermarkets in Dec. 2009.
The new, deep gold card and metallic blue packaging has been designed to attract the eye of a consumer as she approaches a retail store display fixture. The card and packaging were designed by Fifty Eight Advertising, an Atlanta-based advertising firm.
“We wanted to design packaging that was sleek and aesthetically pleasing yet, we wanted it to ‘pop’ when you saw it on the retail display fixture. We decided to achieve this by developing a modified-monochrome look which highlights two key focal points – a $3 retail sales price, which we believe to be the lowest in the marketplace, and the Visa logo,” said Mike Gustafson, creative director for Fifty Eight Advertising.
The company also stated that another objective of its new Visa Reloadable Prepaid Debit Card packaging design was to improve the transparency of fees for consumers.
“We have worked hard to bring a consumer friendly approach to the prepaid card industry and have been a leader in establishing ‘best practices’ such as low fees and free 24/7 customer service – and now extending that leadership to drive more transparency of associated fees for consumers,” said Jerry Welch, Chairman and CEO of nFinanSe.
The new Visa Reloadable Prepaid Debit Card will sell for $3 at retail stores and will not charge the consumer any fees on purchase transactions. It will have a low $2.95 monthly maintenance fee for an unlimited number of purchase transactions and will allow consumers to load additional funds for only $2.95. The Visa Reloadable Prepaid Debit Card will charge a customer $1.50 to withdraw funds at an ATM, but will offer free direct deposit of payroll, free receipt of bank transfers to the card, free live customer service in English and Spanish and free cell phone text message alerts with purchase and balance information after each transaction.
All major fees will be clearly displayed on the packaging, so consumers can discern the costs of carrying the card and will be able to compare it to any competing product.
“We are proud of the positioning of our product to the consumer and we encourage them to compare our pricing and features to that of our competitors. Our industry is still in the early stages of development and we believe that as many as 100 million adults have a need for a reloadable prepaid card. Accordingly, we have designed our card for mass appeal and are focused on creating trial and usage for our product through our aggressive pricing,” Welch said.
