KISS, the legendary American rock band is currently wowing standing-room-only crowds across North America with The Hottest Show on Earth tour. Now 7-Eleven customers can pick from four collectible Super Big Gulps courtesy of Dr Pepper, each bearing the likeness of one of the KISS band members – Paul Stanley, Gene Simmons, Tommy Thayer and Eric Singer.
The cups are available in participating U.S. 7-Eleven stores this September through the band’s partnership with Dr Pepper.
“KISS has a huge following, and the legendary rockers’ appeal cuts across generations,” said 7-Eleven Vice President and CMO Rita Bargerhuff. “For 7-Eleven to provide these special cups in September while the band is on its concert tour will be a bonus for baby boomer, Gen X and millennial fans.”
Each of the sleek, black cups features an individual close-up of a band member in signature black and white make-up. Ross von Rosenberg, art director at TPN, part of the FreshWorks consortium of agencies serving 7-Eleven, spoke of the style he used to create the new cups, “I used metallic ink and rock-and-roll style graphics to emphasize the heavy metal aspect of these cups and make KISS appear larger than life. And really, I just wanted them to look as awesome as a face-melting KISS guitar solo sounds.”
The availability of collectible KISS’ cups at 7-Eleven, Inc. is the latest in a long line of the band’s highly successful ventures with Dr Pepper, including the popular Dr Pepper Cherry “Dr Love” and memorable Super Bowl XLIV Dr Pepper Cherry “Dr Love – Little KISS” television commercial spots.
“KISS, Dr Pepper and 7-Eleven are all icons of American pop culture, so this is a dream team with unlimited power” said Gene Simmons.
Paul Stanley added, “We are fired up to continue our successful relationship with Dr Pepper and partner with 7-Eleven to give their customers and the KISS Army across America a cold drink in a cool collectible.”
The Hottest Show on Earth tour, produced by Live Nation, will trek through a mix of arenas and amphitheaters across North America. KISS is giving back to the U.S. Armed Forces by donating one dollar from each ticket sold to benefit the Wounded Warrior Care Project (www.projectaugusta.org).
