Dos Equis, the fastest growing import brand, is introducing this holiday season a new limited edition Dos Equis Winter Variety Pack. The 24-bottle pack combines Dos Equis, the hottest-selling Mexican import brand with Noche Buena, the top selling winter seasonal in Mexico. Noche Buena is a super-premium, limited run craft beer that has been enjoyed by beer aficionados since 1920 and provides the perfect complement to the holiday season. The new pack will be on sale from November through the beginning of next year.
“We’re very excited to introduce the new Dos Equis winter variety pack that also includes Mexico’s number one winter seasonal,” said Paul Smailes, brand director for Dos Equis, Heineken USA. “In addition to Dos Equis Lager and Ambar, shoppers will have the opportunity to savor Noche Buena, a limited edition bock brewed specially for the holiday season.”
The limited release 24 pack combines Dos Equis Lager, the fastest-growing import brand , Dos Equis Ambar, also with sales outpacing the import segment, and Noche Buena, the No. 1selling super-premium winter seasonal brand in Mexico.
“The Dos Equis Winter Variety Pack leverages the continued popularity of premium Mexican beers and the growing passion consumers have for seasonal beers. We feel this combination will result in a rewarding multipack for both shoppers and retailers alike,” added Smailes.
The Dos Equis Winter Variety Pack will be available at retail November through beginning of 2011.
