Isis, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA Inc. and Verizon Wireless, has launched the Isis Alliance Program.
The Isis Alliance Program supports merchant technology ecosystem partners with exclusive tools and resources to help them capitalize on the opportunities created by mobile commerce.
“We created the Isis Alliance Program to serve as a resource where companies looking to deploy mobile commerce solutions have access to tools and information,” said Jim Stapleton, chief sales officer, Isis. “The Isis Alliance Program will help companies harness the competitive advantages created by mobile commerce and better serve merchant customer needs.”
The Isis Mobile Commerce Platform offers merchants the ability to deliver a richer, more personalized relationship with their customers through the Isis Mobile Wallet. It leverages the existing payments infrastructure, which means any merchant with a contactless payment terminal can accept payments via the Isis Mobile Wallet.
“Merchants depend on the retail technology industry to deliver the latest, most innovative technologies to grow their businesses,” said Joseph Finizio, president and CEO, Retail Solutions Providers Association. “We’re pleased to support the Isis Alliance Program and believe the critical tools it delivers will help retail technology providers future-proof their offerings and advance the solutions hitting the marketplace.”
Leading payment terminal manufacturers and software partners are integrating near-field communications (NFC) mobile payments and Isis SmartTap capabilities into point-of-sale (POS) offerings to ensure merchants can fully maximize the business opportunities created by mobile commerce. This enables Isis Mobile Wallet users to pay, present loyalty cards and redeem offers in a single transaction, effectively creating a new platform for merchant marketing campaigns and streamlining the customer experience.
“We applaud Isis for the launch of the Isis Alliance Program. Industry innovators like Isis are capitalizing on strong consumer and merchant interest in mobile payments, and the Isis Alliance Program recognizes the ISO and POS solution provider channel is a powerful pathway to get new technology to merchants,” said Jason Oxman, CEO, Electronic Transactions Association. “With relationships with more than eight million merchants, ETA member companies are uniquely positioned to introduce their merchant customers to new payments technologies. We applaud Isis for utilizing the merchant services channel to drive business, provide technology leadership and create new opportunities.”
The Isis Mobile Wallet is available nationwide and accepted in a range of merchant environments such as mass transit, vending machines, fuel pumps, taxis, restaurants, grocery and retail stores. The Isis Alliance Program supports companies representing all aspects of the merchant technology ecosystem, from hardware and software to service and technology providers.
“We firmly support the Isis Alliance Program—it aligns with our goal of advancing the understanding, adoption, use and widespread application of smart card technology,” said Randy Vanderhoof, executive director, Smart Card Alliance. “By partnering with merchant payments acceptance providers, Isis is taking all the right steps to deliver secure payments and mobile commerce capabilities to merchants.”