U-Stop now has the ability to reach customers through a branded mobile app, individual store web pages and social media.

U-Stop Convenience Shops, a convenience store chain based in Lincoln, Neb., launched their new website and mobile apps with OpenStore by Gasbuddy today.

After integrating OpenStore, a complete digital marketing solution provider, U-Stop now has the ability to reach customers through a branded mobile app, individual store web pages, mobile coupons, and social media that includes Facebook and Twitter.

“We’re excited about all the features we can utilize from the OpenStore dashboard. It will add a whole new dimension to our marketing – particularly to the 18-35 audience,” said Mark Whitehead, U-Stop president.

Both companies are excited about the prospects.

“U-Stop Convenience Shops’ partnership with OpenStore marks the beginning of a powerful and effective digital marketing strategy. Collaborating with OpenStore will help them drive in-store sales and stay in touch with customers whenever and wherever they are,” said Jason Toews, co-founder and CEO of OpenStore. U-Stop operates 21 convenience stores throughout Nebraska.