Gulf Oil LP has re-launched its very popular Gulf Gift Card for the 2014 holiday season as part of its ongoing commitment to helping its nationwide network of retailers and operators build customer loyalty.
Gulf Gift Cards, available in any denomination from $5-$250, are offered in four different designs tailored to meet the unique needs of Gulf patrons. And because they can be used for gas, car services or other purchases at over 2,500 Gulf-branded stations, they help drive sales to potentially new customers throughout the 30-state Gulf footprint.
The Gulf Gift Card Program includes:
• 2014 Holiday Gift Card — Featuring a smiling snowman, this special edition Gulf Gift Card makes a great stocking stuffer or the perfect holiday gift for family, friends, employees and colleagues. And for Gulf retailers, it is a gift that gives back in additional revenue and customer engagement throughout the holiday season.
• NEW Pink Ribbon Gift Card — Introduced earlier this year, this is Gulf’s first charitable Gift Card, and underscores Gulf’s commitment to making a difference in the lives of millions of people. It gives customers the opportunity to join in the fight to end breast cancer, as Gulf will make a $1 donation to the Gulf Oil Giving Foundation for every Pink Ribbon Gift Card purchased valued at $50 or more. The popularity of this card is reflected by the fact that in the first month of sales, 40% of Pink Ribbon Cards purchased resulted in donations to the Foundation.
• Happy Birthday Gift Card — This makes a great birthday present for anyone on the go, and is a terrific way for Gulf retailers to help their customers give the gift of convenience to their friends, family, and colleagues. Like other gift cards in the portfolio, it also helps to bring new customers to Gulf-branded stations.
• Classic Gift Card — The perfect gift for any occasion, this card is a great way to celebrate graduations, new car purchases, new jobs, and even for use as a budgeting tool. The Classic Gift Card is also an effective way to thank small business customers for their loyalty to Gulf.
“Last year our customers shared the ‘Gulf Experience’ with millions of dollars in gift card purchases, and this number is growing every year,” said Gulf Oil Senior Vice President and Chief Sales and Marketing Officer Rick Dery. “We are very pleased to be providing a strong Gift Card Program to benefit our high quality network of over 2,500 branded Gulf stations across the country. These cards give Gulf retailers effective ways to increase their revenue, build stronger relationships with existing customers, and to attract new repeat customers as well. It’s all part of our commitment to helping our dealers leverage our iconic brand in numerous ways with the millions of customers who do business with Gulf every day.”