Wawa Inc. plans to become the first national retailer in the convenience retail channel to offer Coca-Cola Freestyle chain-wide.
Coca-Cola Freestyle is a touchscreen soda fountain that features over 100 different Coca-Cola drink products and custom flavors. The new unique beverage experience will roll out to all Wawa stores by May 2015, and is part of an overall enhancement to Wawa’s offer and addition to its self-serve beverage area.
“Part of our commitment to fulfilling customers’ lives every day, includes creating new and compelling fresh food and beverages that are convenient and always delivered with consistent quality and care,” said Mike Sherlock, Wawa’s vice president of fresh food and beverage. “Coca-Cola Freestyle supports this goal adding something unique to our beverage offer and delivers great quality and variety through proprietary micro-dose mixing technology.”
Coca-Cola Freestyle dispenses unique beverages by blending specific recipes of concentrated ingredients with water and sweetener right where the beverage is dispensed—delivering great quality and beverage variety through proprietary micro-dose mixing technology. Coca-Cola Freestyle offers more than 100 different combinations such as sparkling beverages, flavored waters, sports drinks, lemonades and teas—including 70+ low / no calorie brands, 90+ caffeine-free brands, 50+ still brands and 80+ brands exclusive to Coca-Cola Freestyle. A new app also lets customers create and save their favorite mixes, or share them with a friend.
Beginning now, and through the end of the year, all new Wawa stores and remodeled locations will include enhanced new self-service cold beverage areas and the Coca-Cola Freestyle machines. Moving forward in 2015, all stores will receive the enhancements to the beverage area and the new Freestyle technology through a renovation and mini-remodel program.