Verge Retail and J. Polep have partnered to bring Verge technology to c-store retailers across the New England, Pennsylvania and New York.
Polep has to-date deployed Verge Promote to thousands of customers, with plans to launch the Verge C-tech and SalesTech platform, which offers a customer app and a sales rep app for creating and managing orders, in early 2015.
Verge Promote is the industry’s first smartphone application that enables distributors to push the latest deal or limited-time promotion to c-store retailers. The distributor-branded app for Android and iPhone devices can be deployed within 30 days and requires no IT integration.
“We always look for smart, innovative ways to help our customers increase sales and improve their bottom lines and Verge technologies support this mission,” said Eric Polep, director of sales at J. Polep. “With Promote, our customers immediately began realizing benefits, which is what we’d heard when speaking with other distributors using Verge solutions.”
With Promote, distributors can push notifications to alert customers in real time of limited time offers or vendor-sponsored values. Retailers can choose what type of promotions they receive and easily place orders for their stores directly from the app. In addition, retailers can provide instant feedback to their distributor, who can then respond in real-time, as well as monitor ongoing order activity, with the platform’s intuitive analytics capabilities.
“We’re excited about this partnership with J. Polep, which has already improved communication to their customers, and will soon standardize customer ordering and extend sales rep capabilities,” said Carson Kuehne, Verge Retail chief innovations officer.