Customers can earn points at many places including Exxon through new loyalty program.

Plenti, the first U.S.-based loyalty coalition program is now available to consumers online at Plenti.com and at thousands of partner retail locations including AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car, and Hulu.

Plenti, a program operated by American Express, offers members numerous ways to earn points and save on the things they already shop for every day, regardless of the payment method used. To sign up for Plenti, consumers can visit participating partner locations, Plenti.com or download the Plenti mobile app, which is available at both the Apple App Store and Google Play.

Signing up for Plenti is free and there is no limit to the number of points a member can earn. Plenti gives members at least two years to use their points. Plenti members can use any form of payment that the partner accepts at checkout – cash, credit, debit or prepaid. This means that if they have a card product with other rewards benefits, they’ll earn those rewards in addition to the points collected through Plenti.