Wells Fargo report shows energy, beer, salty snacks and carbonated soft drinks all posting gains.
Wells Fargo Securities LLC, quoting Nielsen data, showed carbonated soft drinks (CSDs), energy drinks and beer dollar sales were up for the four-week period ending May 16, 2015.
CSD (excluding energy) dollar sales in all channels were up +2.6% for the four-week period (+1.5% for the prior 12-weeks). The energy category saw dollar sales growth of +11.7%, driven by particularly strong results from Red Bull, which had +14.1% dollar sales growth this period (+13.4% for 12-weeks). Meanwhile, Monster generated +9.7% dollar sales growth (+9% for 12-weeks).
“Following three months of mid-teen dollar sales growth earlier this year, Monster has reported three straight months of single-digit sales growth, which we believe could be partially related to the transition in distribution,” said Bonnie Herzog, beverage, tobacco and convenience research for Wells Fargo.
Beer & Snacks
Crafts and imports continue to lead the beer category, with beer dollar sales for the four-week period up +3.6% (+3.6% for 12-weeks). The salty snacks category saw dollar sales increase +5.3% for the same four-week period (+2.8% for 12-weeks).