Wild Oats Organic line of muffins and cakes to provide convenient bakery options for customers as part of its new vision of modern convenience.

Fresh & Easy is appealing to health conscious customers by making organic products more available, affordable and now even more delicious with the introduction of some of the first lines of USDA-certified organic muffins, mini-muffins and cakes to hit the market.

The new items, which join an extensive offering of innovative, affordable, and organic Wild Oats products, are available exclusively at Fresh & Easy. Made locally in Southern California in small batches with USDA-certified organic fruit and ingredients, the new bakery items have no artificial flavors, preservatives or colors like all Fresh & Easy and Wild Oats products. USDA-Certified Organic Wild Oats bakery items:

WILD OATS ORGANIC BANANA BREAD 13-ounces $4.29
WILD OATS ORGANIC ZUCCHINI BREAD 13-ounce $4.29
WILD OATS ORGANIC BANANA MINI MUFFINS nine-count $3.99
WILD OATS ORGANIC LEMON BLUEBERRY MINI MUFFINS nine-count $3.99
WILD OATS ORGANIC BLUEBERRY MUFFINS seven-ounces $3.49
WILD OATS ORGANIC LEMON CRANBERRY MUFFINS seven-ounces $3.49
WILD OATS ORGANIC COFFEE CAKE 16-ounces $4.99

“Our new Wild Oats Organic bakery items are perfect for those looking to get high-quality organic products without breaking the bank,” said Fresh & Easy Bakery Manager Kristin Jolley. “These are truly innovative products that you simply can’t get anywhere else.”

These innovative new organic products join several other affordable lines of Wild Oats Organic bakery products.

Fresh & Easy is continuing its brand transformation as the chain focuses on delivering a new vision of modern convenience. The company is redeploying capital into development and growth, including a 3,000-square-foot to 5,000-square-foot store to provide a higher level of convenience and greater density.