As consumers continue to demand quality foodservice, more businesses in an array of channels are adding and improving their foodservice operations, and competing against local c-stores also trying their hand at a food offering.
Dairy Queen is the latest to announce such an upgrade, rolling out its largest new menu in its 75-year history with the introduction of the DQ Bakes! menu with nine innovative products across three categories: Hot Desserts à la Mode, Artisan-style Sandwiches and Snack Melts. The announcement comes on the brand’s actual 75th anniversary, June 22.
“This is a game changer for our system. The DQ system has introduced ovens into our locations—DQ Bakes! ovens. DQ Bakes! are hot, delicious, made-to-order sandwiches, snacks and desserts, available any time of day. DQ Bakes! reflect the high quality and value our Fans have come to expect from us,” said Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation (ADQ). “The artisan-style sandwiches, snack melts and hot desserts give us a tremendous competitive advantage. We are turning the quick-service restaurant industry upside down with the addition of new and different food and treat menu items that will redefine the category. We couldn’t think of a better way to celebrate our actual 75th anniversary with our Fans, as well as set us up for the next 75 years.”
Hot Desserts à la Mode combine hot and cold for a satisfying treat, and include choices such as Triple Chocolate Brownie, Apple Tart and Fudge Stuffed Chocolate Chip Cookie.
The Artisan-style Sandwiches are served hot using both ciabatta and basil-cheese focaccia breads and include options such as Chicken Bacon Ranch, Chicken Mozzarella and Turkey BLT
Snack Melts beat boring snack wraps — giving Fans a whole new way to snack with hot snack melts that feature premium ingredients, including Buffalo Chicken, Chicken Bacon BBQ and Chicken Quesadilla.
“We believe all of our Fans win with DQ Bakes!,” said Westrum. “There’s nothing like that hot-from-the-oven taste. We’re excited about DQ Bakes! and know that our Fans will be too.”