Roll out new loyalty app to kick off the Roar on the Shore event.

CITGO Marketer Country Fair Inc. and CITGO Petroleum Corp. are once again joining forces to support the Roar on the Shore motorbike rally, set to take place this week in Erie, Pa.

This is the second year CITGO and Country Fair have sponsored the event, which is hosted by the Manufacturer & Business Association. The annual bike rally brings together more than 150,000 bikers and motorcycle enthusiasts nationwide and has raised nearly $800,000 for local charitable organizations since its inception in 2007.

To kick off the event, Country Fair is rolling out the new Club CITGO mobile app for its customers, which provides access to great deals and specials every day, including prizes and giveaways. The loyalty rewards program allows CITGO marketers and retailers to better engage with the communities they serve through a mobile platform, in which they can customize in-store discounts available to customers and receive direct feedback. CITGO provides its locations with complete account management and training on the mobile app—retailers determine the app’s content and can even use Club CITGO as a platform to communicate with employees.

Throughout the Roar on the Shore bike rally, event attendees can sign up for Club CITGO on-site at the Country Fair booth. New app users will receive a $2 gas reward on their mobile device when they “check-in” on Facebook to the event booth, with one in four receiving a $5 gas reward (a maximum of $7 in gas rewards).

Additionally, for every check-in to the Country Fair booth, Country Fair and CITGO will donate $1 to this year’s Roar on the Shore charity, Erie Homes for Children and Adults’ Project First Step.

The Club CITGO mobile app is available to Apple and Android users at www.fuelinggood.com/club-citgo.