Making profits does not only rely upon the merchandise you sell. Nothing is that simple.
By Amber Koontz, Editorial Intern
There are a number of different variables that must be taken into account when it comes to strategizing. Of course, it is important to carry products that consumers want to purchase and have a staff that works like a well-oiled machine, but there is another piece to the puzzle that is all too often overlooked. Your store’s design.
When designing a store, not only is it important that it be visually appealing, but also that the store design will help to promote revenue. One way to have a store that helps save money is to make your store energy efficient. LED lighting and water-saving bathroom fixtures help to cut utility costs, and they are also good for the environment. Although these utility choices may or may not register in the customers mind as cost effective features, many will appreciate their convenience.
Not only should a store design incorporate cost-effective equipment, but it should also incorporate modern conveniences. Customers value their time highly, and if you are using outdated equipment that slows down service you will lose business. The easier it is for a customer to get what they want, when they want it, the more business you will have. Grab-and-go foods and equipment that helps to expedite are two modern features that could make your store more convenient.
Probably the most important part of your store’s appearance is its cleanliness. When your store appears dirty, customers will assume that your food and other products are dirty as well. Not only is it important that where you display your products is clean, but also that your restrooms are clean. If a truck driver has chosen to stop at your store to use the restroom and it is not spotless, he will likely look for another restroom, and he will not return to your store for future purchases.
While you’re cleaning your store and your restrooms, don’t forget to take a look outside. Your customers are judging whether or not to stop at your store long before they reach the front door. Customers would much prefer to stop at a store that has a well-kempt appearance. If there are multiple stores available to customers, they are likely to choose the store that has no litter in the parking lot and clean windows. And if there is any foliage around your store, make sure it’s not a bed of weeds.