How often have you considered another company’s success and immediately known that it was largely the result of its corporate culture? Indeed, corporate culture can impact every possible outcome. Corporate culture is not just a function of employee happiness or whether the company has a “cool” work space. It’s deeper than that. Corporate culture includes the values, beliefs, and priorities that underlie every aspect of an organization’s activities. It is the foundational context that guides employee behavior and corporate decision-making.
The 2015 National Advisory Group (NAG) Conference in Santa Fe will address this important topic head on is a session titled “Defining Your Retail Culture: What it Takes to Be Great.”
Click to view the complete 2015 NAG Conference agenda.
Many business owners talk about their company culture, but often can’t define it. A well-defined culture is crucial for attracting top talent and keeping the customers coming back to your stores. Quite simply, if you can’t make people see what makes you unique, your offering is a commodity and you’ll be competing primarily on price alone. This approach will be short lived as your competitors offer a shopping experience. Learn how convenience stores should build a corporate culture beginning with recruiting employees and following through with superior customer service programs.
Furthermore, this power panel of industry speakers will offer attendees keen insight into their retail culture and how they emerged as leaders across all segments of the convenience retailing industry. Speakers for this session include:
* Tony Harris, President, Thorntons Inc. and NAG Board Chairman
* Henry Martinez, Senior Vice President of Human Resources, CST Brands
* Glenn Plumby, Senior Vice President of Operations, Speedway LLC
The panel will be moderated by Fran Duskiewicz, the retired president of Nice N Easy Grocery Shoppes.
If you are looking for innovative ways to build your brand and enhance your relationship with your customers, this is one session you cannot afford to miss.